posted on
April 30, 2024
Why is the loading important? It's simple, this is the highest stress situation any animal will experience in its life. It also plays a key role in the quality of the meat. Stress causes the release of hormones that negatively impact the meat we consume. If there is a major stress hormones release just before butchering, it has an even greater impact.
The modern farm-to-fork marketing model looks good on the surface, but when you really examine it, it starts to resemble a pyramid scheme. Most food businesses today spend heavily on customer acquisition through sponsored listings, paid ads, influencers, discount codes, and referral incentives. All of that money has to come...
People ask me why our food tastes different. Why the chicken skin tastes richer. Why the beef has a deeper flavor. Why the eggs taste like the ones they remember from childhood. I always come back to a simple idea: flavor is the biological signature of nutrient density.
As winter approaches, we are often asked how we manage “grass-fed” cattle during the winter months. It’s a fair question. After all, grass doesn’t grow in Ohio from November through March. We solve this problem by feeding....
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