posted on
April 30, 2024
Why is the loading important? It's simple, this is the highest stress situation any animal will experience in its life. It also plays a key role in the quality of the meat. Stress causes the release of hormones that negatively impact the meat we consume. If there is a major stress hormones release just before butchering, it has an even greater impact.
We could make a living if the farm was a fraction of its current size. We are not chasing growth for growth’s sake. We are not trying to become a national brand. We are not looking for outside investors. We are not building this business so that one day....
Twenty years ago, Erin and I had to fight through conflicting books, nutritional dogma, and a food system that told us eggs were bad and margarine was healthy. ZOE Farms was born from that journey—and while AI is now helping families cut through the noise faster, our mission has remained unchanged: doing the real work of raising food with integrity, not chasing marketing trends.
"That was the best (steak/burger/roast) I have ever eaten". It is a quote we hear a lot. I want to take a moment to share with you a snippet of how we do it with purely grass.
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