posted on
April 30, 2024
Why is the loading important? It's simple, this is the highest stress situation any animal will experience in its life. It also plays a key role in the quality of the meat. Stress causes the release of hormones that negatively impact the meat we consume. If there is a major stress hormones release just before butchering, it has an even greater impact.
Take thirty seconds to watch this video. It's something we take a great deal of pride in -- because it takes a great deal of work to make it happen.
"That was the best (steak/burger/roast) I have ever eaten". It is a quote we hear a lot. I want to take a moment to share with you a snippet of how we do it with purely grass.
It is becoming a daily question we are asked, "Are your chickens grass-fed?" The short answer is: "There's no such thing as a grass-fed chicken". Here is a bit more of an explanation as to why this is the case.
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