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Watch this if you eat beef

posted on

April 30, 2024

Why is the loading important?   It's simple, this is the highest stress situation any animal will experience in its life.  It also plays a key role in the quality of the meat.  Stress causes the release of hormones that negatively impact the meat we consume.  If there is a major stress hormones release just before butchering, it has an even greater impact. 

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