posted on
April 30, 2024
Why is the loading important? It's simple, this is the highest stress situation any animal will experience in its life. It also plays a key role in the quality of the meat. Stress causes the release of hormones that negatively impact the meat we consume. If there is a major stress hormones release just before butchering, it has an even greater impact.
We could make a living if the farm was a fraction of its current size. We are not chasing growth for growth’s sake. We are not trying to become a national brand. We are not looking for outside investors. We are not building this business so that one day....
Every characteristic that makes food desirable—flavor, aroma, texture, color, and nutrition—begins with sunlight. Plants are nature’s solar collectors. Through photosynthesis, they convert solar energy into sugars, proteins, fats, antioxidants, and countless other compounds that ultimately become the building blocks of every grazing animal on earth.
People ask me why our food tastes different. Why the chicken skin tastes richer. Why the beef has a deeper flavor. Why the eggs taste like the ones they remember from childhood. I always come back to a simple idea: flavor is the biological signature of nutrient density.
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