Why We Don't "Market" ZOE Farms

The modern farm-to-fork marketing model looks good on the surface, but when you really examine it, it starts to resemble a pyramid scheme. Most food businesses today spend heavily on customer acquisition through sponsored listings, paid ads, influencers, discount codes, and referral incentives.  All of that money has to come from somewhere, and almost always it comes from the people already buying the food. In effect, existing customers are unknowingly funding marketing campaigns designed to impress strangers.

Erin and I founded ZOE Farms on a completely different logic. We spend ZERO dollars on new customer acquisition. 

None. 

No sponsored listings. 

No paid placements. 

No coupons for reviews. No incentives. No influence buying. 

Every single dollar our farm earns goes back into building systems that care for the families already supporting our mission with their food dollars.

We invest in better land stewardship, better animal care, healthier soil, better nutrition, greater transparency, and more reliable systems for the people who have already placed their trust in us. The reviews you see about ZOE Farms exist because our patrons choose to share their honest experiences, not because they were offered a discount or compensated in any way. Our patrons are paid zero to leave reviews, testimonials, or comments. What they share is real, unfiltered, and entirely voluntary.

Rather than sophisticated marketing funnels, we practice something far simpler and far harder to fake: taking exceptional care of the families already funding our work. We believe food systems should be built on stewardship, not persuasion. 

On trust, not tactics. 

On relationships, not reach. 

We don’t chase customers. We take care of our patrons. And if others find their way to ZOE Farms because of that, we consider it a gift, not a strategy.  

🙏 Dustin and Erin